Expiry Date
Upto 2028
Available Sizes
This L'Oreal Elvive Colour Protect Purple Shampoo is specially formulated for color treated hair, blonde, silver, and gray tones. It works by depositing violet pigments onto the hair to cancel out unwanted brassy or yellow undertones, leaving your color looking fresh and vibrant. The gentle, sulfate free formula cleanses without stripping your hair of its natural moisture or color. Perfect for anyone who wants to maintain their salon color at home between visits. It also helps to protect hair from damage caused by washing and styling, keeping your locks soft, shiny, and healthy looking.
Wet your hair thoroughly with warm water.
Apply a generous amount of purple shampoo and massage gently into your scalp and hair, focusing on the lengths and ends.
Leave the shampoo on for 2 to 5 minutes depending on the desired level of toning, then rinse thoroughly. Follow with a conditioner.
Neutralizes brassy and yellow tones for a cooler, brighter color.
Helps extend the life of your color treatment between salon visits.
Gently cleanses while protecting hair from damage and dryness.
Leaves hair feeling soft, smooth, and full of natural shine.
Violet pigments and Pro-Keratin complex
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Directly sourced from South Korea with official warranties
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